Over the next few years, artificial intelligence and AI will be two of the most misused buzzwords in the technology industry. Shallow companies will casually use this sophisticated and specific term to create a false impression on buyers, most of whom obviously won't understand whether something really contains and represents AI or not. Other candidates for similar and related misuse are neural and neural network, or some sort of jazzy combinations, like neural engine.
Update [12-Oct-18]: AI nonsense is in full swing. Chinese
smartphone makers - Oppo, Vivo, etc., are fully misusing this term and
have diluted the serious breakthrough that it represented in computer
science, and have converted it into a shallow marketing buzzword devoid
of any depth.